Sales & Marketing Strategy for Luxury Boutique Hotels and DMCs
Driving commercial growth for luxury hospitality through strategic sales, high-value partnerships, impactful marketing and brand development.
What clients are saying
Silvestre Nosara
In one year, total revenue grew 30%.
“I would recommend Mia to any team looking for someone who combines sales expertise, strategic thinking, and a hands-on approach to business development.”
Hotel and DMC consulting for independent hospitality brands
Luxury boutique hotels
More direct bookings and stronger travel advisor relationships.
Strategy for hotelsDestination management companies
New agency partners and a steady pipeline of FIT and group business.
Strategy for DMCsSales and Marketing Services
Sales strategy
Market analysis, target segments and an annual sales plan your team can follow.
Marketing & branding
Brand positioning, messaging, digital marketing and campaigns that attract high-value guests.
Business development for hotels & DMCs
Partnerships with travel advisors, tour operators, travel agencies and luxury travel consortia.
Team representation
Travel trade shows and sales missions, with preparation, appointment setting and follow-up.
Social media strategy for Boutique Businesses
Book it as a standalone package, or add it to any service.
Ask about social mediaConsulting Process
Market audit
We review your hotel or DMC, guest data, revenue mix, distribution channels and competitors.
Sales & marketing strategy
A tailored commercial strategy with clear priorities, KPIs and a 12-month action plan.
Implementation & growth
We put the plan into action with your team, track results and refine the strategy as revenue grows.
Mia Duarte, Sales & Marketing Consultant
With over 3 years of experience in luxury travel and hospitality, I specialise in commercial strategy, business development and international sales for the luxury hospitality sector.
As Sales Director at Silvestre Nosara, a Michelin Key hotel in Costa Rica, I built the hotel's sales processes and commercial infrastructure from the ground up, established international travel advisor relationships and drove new business opportunities across key markets.
During my tenure, the hotel's total revenue grew by 30% year over year, with at least 62% of that growth attributed to the sales team I built. I also personally generated over US$763,000 in business.
I combine hands-on commercial leadership with an understanding of luxury guest expectations, destination positioning, international distribution and the partnerships that drive sustainable revenue growth.
Based in Costa Rica, working with hotels and DMCs across Latin America and worldwide.
Frequently Asked Questions
A hotel sales and marketing consultant helps boutique hotels and DMCs grow revenue by building a clear commercial strategy: choosing target markets, strengthening the brand, opening travel advisor and agency partnerships, and setting up a sales process the team can follow. At The Revenue Boutique, Mia Duarte brings senior commercial experience from Silvestre Nosara, a MICHELIN Key hotel in Costa Rica, where total revenue grew 30% in one year, as well as previous experience in the luxury travel industry.
Boutique hotels grow direct and trade bookings by sharpening their positioning, building relationships with luxury travel advisors and consortia, and running consistent, targeted marketing. The Revenue Boutique creates a tailored plan covering these areas, then works hands-on with your team to put it into action and track results.
Pricing depends on the size of your business and the scope of work. We work remotely with boutique hotels and DMCs worldwide, and every engagement starts with a 15-minute consultation.
Book a discovery call
Tell me about your business and your goals, and we'll set up a discovery call.
- 15-minute discovery call
- Reply within 24 hours
- No obligation