Brand Questionnaire

Your answers shape your brand and social media strategy. It takes about 20 minutes, and your progress saves on this device as you go, so you can come back to it anytime.

Step 1 of 9About 20 minutes

01

About you

Let's start with the basics so I know who I'm talking to.

What type of business are you? *
How long have you been in business?
Team size
02

Your business

What you offer and what makes it special.

List your top 3, starting with the most important.

Think about what customers praise you for.

How would you describe your prices?

A few sentences is perfect. Stories make great content.

03

Your customers

The clearer your customer, the easier everything else becomes.

Age, lifestyle, where they're from, what they value.

Main age groups
Where do most customers come from?
How do customers find you today?
04

Brand personality

If your brand were a person, who would it be? Tap the words that fit.

Your brand is…

Pick up to 6.

Warm

Refined

Relaxed

Confident

Playful

Calm

Creative

Authentic

Adventurous

Exclusive

Your brand is never…

Pick up to 4 words you never want customers to use about you.

Too stiff

Too loud

Too generic

Too casual

Too pushy

Too fake

Where does your brand sit?

Slide towards the word that fits best. The middle is a fine answer.

FormalCasual
ClassicContemporary
ReservedExpressive
SeriousPlayful
ExclusiveInclusive
MinimalDescriptive
05

Voice & values

How you sound, and what you stand for.

When your brand speaks, it sounds…

Pick up to 4.

Which values matter most to you?

Pick up to 5.

Emojis in captions?
Post in which languages?
06

Visual identity

How your brand looks today, and how you want it to feel.

Do you have a logo?

PDF, PNG or JPG, up to 8 MB.

Which words describe the look you want?

Pick up to 3.

Do you have professional photos?
Are you happy to appear on camera?

Paste handles or links.

07

Competitors

Who else your customers consider.

08

Social media today

Where you are now. Rough numbers are fine.

Which platforms are you active on?
How often do you post now?
Who manages your social media?

A type of post, a campaign, a collaboration.

09

Goals

What success looks like for you.

What do you want social media to do for you? *

Pick your top 3.

e.g. 20 more direct bookings a month, 5,000 followers by June.

Time you can give to content each week
Monthly budget for paid ads

Launches, events, seasons, openings.

Questions? Email mia@therevenueboutique.com