For boutique hotels
Sales & Marketing Strategy for Luxury Boutique Hotels
More direct bookings, stronger travel advisor partnerships and a brand that attracts high-value guests.
What clients are saying
Silvestre Nosara
In one year, total revenue grew 30%.
“I would recommend Mia to any team looking for someone who combines sales expertise, strategic thinking, and a hands-on approach to business development.”
What changes for your hotel
More direct bookings
Less reliance on commission-heavy channels, more guests booking with you.
Book a consultationTravel advisor partners
Relationships with luxury advisors, agencies and consortia that send repeat business.
Book a consultationHigher-value guests
Positioning and campaigns that attract the guests your property was built for.
Book a consultationHotel Sales & Marketing Services
Hotel sales strategy
Target markets, segments, pricing approach and an annual sales plan your team can follow.
Marketing & branding
Positioning, messaging, website and campaigns that turn interest into direct bookings.
Trade & advisor partnerships
Travel advisor, agency and luxury consortia relationships, from first meeting to repeat bookings.
Trade shows & sales missions
Representation at key travel trade events, with appointments, preparation and follow-up.
Social media strategy for your hotel
Book it as a standalone package, or add it to any service.
Ask about social mediaConsulting ProcessHow it works
Market audit
We review your hotel or DMC, guest data, revenue mix, distribution channels and competitors.
Sales & marketing strategy
A tailored commercial strategy with clear priorities, KPIs and a 12-month action plan.
Implementation & growth
We put the plan into action with your team, track results and refine the strategy as revenue grows.
Frequently Asked Questions
A hotel sales and marketing consultant builds the commercial plan behind your bookings: which markets to target, how to position the property, which travel advisors and consortia to work with, and how your team sells day to day. Mia Duarte brings hands-on experience as Sales Director at Silvestre Nosara, a MICHELIN Key hotel, where total revenue grew 30% in one year.
By sharpening its positioning, making the website and offers easy to book, building relationships with luxury travel advisors, and marketing consistently to the right guests. We create a tailored plan covering each of these and work with your team to put it into action.
Yes. We work remotely with boutique hotels worldwide, with on-site visits and trade show representation when the plan calls for it. Every engagement starts with a 15-minute consultation.
Book a discovery call
Tell me about your hotel and your goals, and we'll set up a discovery call.
- 15-minute discovery call
- Reply within 24 hours
- No obligation