For boutique businesses
Social Media Strategy for Boutique Businesses
A clear brand voice, a monthly content plan and social channels that bring you real enquiries, not just likes.
What clients are saying
Silvestre Nosara
In one year, total revenue grew 30%.
“I would recommend Mia to any team looking for someone who combines sales expertise, strategic thinking, and a hands-on approach to business development.”
What changes for your brand
A voice that feels like you
Content pillars and a tone your audience recognises in every post.
Book a consultationConsistent, planned content
A monthly calendar so you never wonder what to post next.
Book a consultationFollowers who become clients
Posts designed to turn attention into enquiries, bookings and sales.
Book a consultationWhat's included
Brand voice & content pillars
We define how you sound, what you talk about and who you are talking to.
Monthly content calendar
Post ideas, formats and dates planned a month ahead, ready to create or schedule.
Captions & hashtags
Captions written in your voice, with hashtags and keywords that help the right people find you.
Channel set-up & review
Instagram, Facebook and LinkedIn profiles optimised, plus a monthly review of what is working.
Built for every kind of boutique business
Book it on its own, or add it to a sales and marketing strategy. New clients start with a short brand questionnaire.
Start the questionnaireHow it works
Questionnaire & audit
You complete our brand questionnaire and we review your current channels, content and competitors.
Strategy & content plan
Your brand voice, content pillars, goals and a first monthly calendar, ready to use.
Monthly calendar & review
Each month we plan new content, review the results and refine what you post.
Frequently Asked Questions
Your brand voice and content pillars, a monthly content calendar with post ideas and captions, hashtag and keyword guidance, profile optimisation, and a monthly review of results.
We plan the strategy and the content calendar and write the captions. You can post yourself, or we can talk about scheduling support during your consultation.
Boutique businesses of all kinds: hotels, villas, DMCs, restaurants, cafés, spas, beauty and retail brands. If your business is independent and design-led, we would love to hear from you.
Book a discovery call
Tell me about your business and your social media goals, and we'll set up a discovery call.
- 15-minute discovery call
- Reply within 24 hours
- No obligation